Banners will be flying to announce Chester’s busy summer of events from Friday, April 26.
The colourful displays highlighting the many activities through the summer in the city coincide with the countdown to Chester submitting its bid to become City of Culture 2017.
There will be 41 banners hanging from lampposts along the central reservation of the outer ring road from HQ to the Barrs roundabout.
They will add a splash of vibrancy while highlighting some of this summer’s programme of events and bringing the city’s cultural activities to life.
The deadline for the 11 cities bidding to be shortlisted for the City of Culture 2017 title is April 30, with a decision expected in June and a winner chosen by the end of the year.
Councillor Stuart Parker, Executive Member for Culture and Recreation, said: “The banners fluttering around the city will highlight just how many activities are planned for the summer and, with the new theatre and other significant developments, underline why Chester should be chosen as City of Culture 2017.
“There is some serious competition for the title with cities keeping each other guessing over exactly what their bids will contain. The wraps will come off our submission next week.”
The banners adorning the city – for the second year – are a result of a partnership between Cheshire West and Chester Council, Marketing Cheshire, Chester Race Company, Chester Zoo, Chester Performs and the Chester Mystery Plays.
People wanting to support Chester’s journey to City of Culture 2017 can follow the campaign on twitter @backchester2017 or by ‘liking’ the Facebook page or visit a new website www.chester2017.co.uk where people can back the bid directly.
There will be regular news updates and the opportunity to send messages of support, ask questions, and submit photographs and videos of events.